1. But Google, too, only found a way to "monetise" its service after it had become popular.

2. "We would like more family owners of German businesses who, when they feel some need to monetise their business, think of Berkshire Hathaway," he said.

3. The Google-owned video sharing site has more than tripled the amount of views it is now able to monetise, since the same period last year.

4. "Companies are building up as many followers as they can and trying to monetise them in the future, " he added.

5. "The non-game applications will generate the traffic, and we can provide an advertising platform to help them monetise, and share revenue in that process," Mr Lau said.