1 So you're driven to animalistic puffery.

2 Using puffery to raise awareness of products is illegal.

3 It's all puffery and nonsense that can constrain and damage the mind and a life.

4 A responsible advertising agency tries to avoid puffery when creating descriptions of its client's new products.

5 For now we're thinking it's puffery—but intriguing developments are under way.

6 EXAMPLE: A responsible advertising agency tries to avoid puffery when creating descriptions of its client's new products.

7 There's more to the expo than mere PR puffery – what it says about architecture and the city is fascinating, and what it neglects to say, even more so.

8 Western courts tend to dismiss the claims of real estate agents as "mere puffery".

9 Our would-be Japanese guests surely know the difference between puffery and truth.

10 The satirical magazine Spy threw darts at all the puffery of the era, and was especially fast to disdain the gaudy arrivistes in favor of dandruff- flecked Old Money.

11 It's a bold claim, one that goes beyond mere puffery.