(1) To build brand loyalty employing below-the-line programmes.

(2) Free samples are below-the-line advertising.

(3) Below-the-line advertising has the advantages of being cheap and very easy to produce .

(4) below-the-line advertising has the advantages of being cheap and very easy to produce.

(5) The advertising campaign will be supported by a PR and below-the-line promotion.

(6) Mindshare will handle media duties connected with above- and below-the-line activity.

(7) BEIJING - The Abalone Council Australia has appointed G2 as its below-the-line agency in China, having called a pitch that also included Wunderman and BBDO-affiliated domestic agency Shunya.

(8) Euro RSCG Shanghai will continue to hold the global above-the-line business for Chivas and is also the below-the-line activation agency-of-record for Chivas Regal.

(9) On the right, for the most part, are the below-the-line folks—the blue-collar guys.

(10) As for event management, we are very glamorous when it comes to organizing major events for luxury brands. Branding campaign will require below-the-line activities.

(1) The advertising campaign will be supported by a PR and below-the-line promotion.