1. Although the word reengineering dominates business jargon, as a metaphor for organizational change, it has become wildly imprecise.

2. I wish they'd write in plain English, instead of all this business jargon.

3. Clearness and conciseness often go hand-in-hand and the elimination of wordy business jargon can help to make a letter clearer and at the same time more concise.

4. Just as business and science reporters avoid economic and business jargon, sportswriters should avoid terms that only the most ardent fan or coach would know.

5. Here's the key:The values you use must be defined so that they are relatable to agile, easily understandable (not full of abstract notions or business jargon), and resonant.